![]() ![]() Style – Depending on your prospects’ reaction to your first email, you can place them into 1 of 3 follow-up styles, and tailor your follow-up emails for each specific group.Frequency – Space out your follow-ups at different intervals to find the best converting sequence.Number – How many times will you follow-up with your prospects? Test this metric to find the optimal number before a prospect either converts or unsubscribes.Day of the week – Depending on your target market, your cold email might be better received on weekends or weekdays.Right after lunch often gets better response rates Time of day - test out different times of day to send your emails.Link placement – If your cold email contains links, test out these links, in the beginning, middle, end, or a combination of locations.images – Send out versions of your cold emails that are entirely text-based as well as some that use 1 or 2 well-placed, content-specific images. long – It’s been pretty well documented that short emails get higher CTRs, but is there such a thing as too short? Test out variations from 1-2 sentences to 4-5 short paragraphs to find your ideal length. Saying “Thanks” – Test out different versions of “thank you” in your email, like None: no mention of thanks in the email at all Manipulative: “Thanks in advance for your help.” Appreciative: “I imagine you’re super busy, so your response would mean a lot!”. ![]() Don’t go overboard, but maybe try using a meme or pop culture reference in your next batch. straight-laced – Injecting a quick joke or unexpected one-liner can help brighten up dull emails.
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